Case study · Web portal · UK property investment

Portal for property investors and deal sourcers in the UK – Aquila Connect

Aquila Connect is a UK platform that connects property investors with deal sourcers – specialists who find investment opportunities. We built it with 2 account types, separate journeys for each group, 3 subscription plans, a "Compliance Verified" badge and a referral programme. Aquila Connect was a finalist of the Blue Bricks Magazine Property Awards 2024.

Home page of aquilaconnect.co.uk on a desktop – hero section
Home page of aquilaconnect.co.uk on a phone
Client
Aquila Connect
Industry
Property investment (platform for investors and deal sourcers)
Countries
United Kingdom
2024finalist of the Blue Bricks Magazine Property Awards
2account types: investor and deal sourcer
3subscription plans: Basic, Standard and Unlimited
5steps to the "Compliance Verified" badge
In this case study
  1. About the client
  2. Challenge
  3. Solution
  4. FAQ

What is Aquila Connect and who is it for?

Aquila Connect is a UK platform that connects property investors with deal sourcers, the specialists who find and prepare investment opportunities. Investors search one place for deals that match their strategy, set alerts and contact deal sourcers directly. Deal sourcers publish deals, build a profile and a reputation through reviews, and can confirm their compliance with a "Compliance Verified" badge.

Our job was to turn the platform's assumptions and the specifics of the UK property market into a working service: with filters, a clear structure for deals and an easy way to check who is who. Aquila Connect was a finalist of the Blue Bricks Magazine Property Awards 2024.

Challenge: one platform for both sides of the market

Challenge

Two user groups, two different goals

Solution

When registering, users choose one of 2 account types: "Investor" or "Property Deal Sourcer". The home page has separate sections for both groups and "Find Sourcers" and "Find Investors" shortcuts.

Challenge

Trust in deal sourcers

Solution

Deal sourcers build profiles and a reputation through reviews, and receive the "Compliance Verified" badge after a 5-step verification. The badge is shown on the profile and next to every published deal.

Challenge

Plans and payments that both groups understand

Solution

There are 3 plans: a free "Basic", "Standard" and "Unlimited". Credits in each plan cover a set number of messages and listings, and a "Pay Monthly" / "Pay Quarterly" switch shows prices for both billing periods.

Challenge

Growing the community

Solution

The "Referral Programme" page explains the rules: users recommend the platform with their unique code, the referred person gets a discount and the referrer receives a share of their subscription revenue.

Challenge

The language and terms of the UK market

Solution

The service is in English and uses the terms UK investors work with every day: "deal sourcer", "compliance", below-market-value deals. Plan prices are in pounds.

Solution: key features

A home page for both sides of the market

The hero with the headline "Find your next UK property investment" leads straight to 3 shortcuts: "Search all properties", "Find Sourcers" and "Find Investors". The "Our Services" menu opens with links to creating a listing, the referral programme and the directories of deal sourcers and investors, and a "Create Listing" button sits at the right edge of the hero.

The "Our Services" menu opened on the aquilaconnect.co.uk home page
The "Our Services" drop-down menu, desktop version.

A slider for investors and deal sourcers

Below the hero a slider shows the benefits for both groups. The "Create your free account" slide tells investors about deals up to 20% below market value and year-round support, and the "Are you a property deal sourcer?" slide covers presenting deals to the investor community, compliance support and building a reputation through reviews. Slides change with arrows and each ends with a "Sign Up Today" button.

The "Create your free account" slide on the Aquila Connect home page
Changing slides with arrows, desktop version.

The "Compliance Verified" badge for deal sourcers

A separate page explains how a deal sourcer earns the "Compliance Verified" badge. The "How does it work?" section goes through 5 steps: "Payment", "Download a PDF File", "Submit your Information", "Review" and "Confirmation". The badge appears on the deal sourcer's profile and next to each of their deals, so investors can see at once who has been verified.

The "How does it work?" section with 5 steps to the "Compliance Verified" badge on aquilaconnect.co.uk
Badge page and the 5 verification steps, desktop version.
The "Here's How It Works" timeline of the "Referral Programme" on aquilaconnect.co.uk
The "Here's How It Works" timeline on the referral programme page.

The "Referral Programme"

The referral programme page shows on a timeline how referrals work: "Get your unique code", "Share and Refer", "Earn Lifetime Rewards" and "Track Your Success". Referred users get a discount, and referrers receive a share of their subscription revenue for as long as they remain customers.

Pricing: 3 plans, monthly or quarterly billing

The pricing page compares 3 plans: a free "Investor&Sourcer Basic", "Standard" and "Unlimited". Each plan shows its monthly credits and how many messages they cover. The "Pay Monthly" / "Pay Quarterly" switch changes the prices and shows the saving on quarterly billing, and expandable "Frequently Asked Questions" below answer questions about payments, changing plans and credits.

Aquila Connect pricing with 3 plans and a "Pay Monthly" / "Pay Quarterly" switch
Billing period switch and expandable questions, desktop version.
The "Property Investors" section opened on the Aquila Connect home page on a phone
Menu → "Our Services" → "Property Investors" and "Property Deal Sourcers" sections, mobile version.

Easy to use on a phone

On a phone the menu opens in a side panel, with "Our Services" as a submenu. The "Property Investors" and "Property Deal Sourcers" sections become expandable panels, so each group opens only its own part and the page stays short. The "Search all properties", "Find Sourcers" and "Find Investors" buttons are full width.

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Natalia Kostusiak
Natalia KostusiakSales & Marketing Director, Iguana Studio
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