Website for a Swiss pet food manufacturer: Delipet AG and the DeliBest brand
Delipet AG is a Swiss manufacturer of food, treats and chews for dogs and cats and the owner of the DeliBest brand. On delipet.com a film, "The Swiss Quality", and a timeline starting in 1933 show the company's origins, and the catalogue leads through 6 product categories to product pages with full composition – in German and English.
- Client
- Delipet AG
- Industry
- Food and treats for dogs and cats
- Countries
- Switzerland
- Website
- delipet.
com
Scope
In this case study
What does Delipet AG do?
Delipet AG is a Swiss company from the Basel region. It produces complete food, treats, chews and BARF products for dogs and food and treats for cats – under the DeliBest brand and as private label for trade partners. Production is in Hölstein, and administration and packing in Arisdorf.
The company's history starts in 1933 with a village butcher's shop in Arboldswil. Delipet AG was founded in 1999 and the DeliBest brand in 2000. The delipet.com website had to present this history, the Swiss origin of the products and the full catalogue – to pet owners and trade partners alike, in German and English.
Challenge: Swiss quality and a wide catalogue on one website
Swiss origin has to be shown, not just described
On the home page "The Swiss Quality" section has a background film with dogs by a lake and in the mountains and a "Premium pet food since 1999" badge, and the "Our Story" timeline leads through 30 events since 1933.
A wide range for dogs and cats
The catalogue divides products into 6 categories – 4 for dogs and 2 for cats. Category buttons and a side "Categories" menu with subcategories narrow the list quickly.
Composition and parameters in one place
Every product page has a product number, composition, analytical constituents and an "Information" table – type of meat, meat content, Swiss meat, monoprotein, form and packaging.
Buyers in Switzerland and abroad
The website has 2 language versions – German and English – switched with a flag in the header. A separate "Privat Label" page describes the offer for trade partners, and a PDF catalogue can be downloaded from the bar above the product list.
Solution: key features
"The Swiss Quality" film on the home page
A full-width section on the home page plays a background film with dogs by a lake and in the mountains, with the words "The Swiss Quality" and a round "Premium pet food since 1999" badge. The film shows the brand in motion and separates the part about the company's values from the "Our Story" timeline.
"Our Story" timeline since 1933
The timeline brings together 30 events from the company's history – from a village butcher's shop in Arboldswil in 1933, through the founding of Delipet AG in 1999 and the DeliBest brand, to new product lines. Each entry has a photo and a short description; arrows move between entries and a bar with years shows where you are.
Catalogue: categories and subcategories
The "Dog" and "Cat" pages have category buttons – for dogs "Complete Feed", "Dog Treats & Snacks", "Chews" and "BARF" – and a side "Categories" menu that expands the subcategories of the chosen category. Product cards show icons for the type of meat, and a bar above the list leads to the PDF catalogue.
Product page with composition and a parameter table
The product page has a photo gallery, icons for the type of meat and Swiss origin, a product number, description, composition and analytical constituents. The "Information" table lists the parameters: type and content of meat, Swiss meat, monoprotein, form, packaging and special features, followed by icons such as "Gluten-free" and "Grain-free" and similar products.
German and English versions
A flag switch in the header changes the language of the whole website. The German version is at the main address and the English one under /en – with translated menu, categories, product pages and news.
More screens
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