Case study · Marketplace · Grass seed and fertilisers

Marketplace in four countries for Barenbrug

Q: How much does a similar platform cost?

Customer portals usually cost €11,800–30,600 net and B2B platforms €16,500–44,800 net. A multi-seller marketplace with versions for several countries, like this one, is quoted individually – the estimate is free. More: B2B portal development.

Q: In which countries does the Barenbrug platform run?

In 4 countries: Poland (barenbrug.pl), Germany, Romania and the Netherlands. Prices are in 3 currencies: zloty, euro and leu.

Q: Can one order include products from different distributors?

No, an order is placed with one distributor. When the customer adds a product from another one, the platform shows both distributors' prices in a table and warns that products the chosen distributor does not sell will be removed from the basket.

We have worked with Barenbrug, a grass seed producer, since 2016. The project started as an online shop, which we developed into a marketplace with offers from distributors. Today the sales platform runs in 4 countries: Poland, Germany, Romania and the Netherlands.

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Scrolling through the home page of the barenbrug.pl marketplace on a desktop

Client: Barenbrug
Industry: Grass seed and fertilisers
Countries: PL · DE · RO · NL
Working together since: since 2016
Website: barenbrug.pl

Scope

B2B portals and marketplaces Online shops

2016the year our cooperation began

4countries where the platform runs

5distributors selling on barenbrug.pl

3currencies: zloty, euro and leu

In this case study

About the client
Challenge
How we worked
Solution
Results
FAQ

What does Barenbrug do and what did it need?

Barenbrug breeds and produces grass seed. On barenbrug.pl the range is split into three sections – lawns (home lawns, sports pitches and golf), meadows and pastures, and catch crops – with seed mixtures, clover, lucerne and lawn fertilisers.

We have worked together since 2016. We started with an online shop and turned it into a marketplace: Barenbrug products are sold by distributors, and the customer chooses who to buy from. The platform runs in 4 countries – Poland, Germany, Romania and the Netherlands – with prices in 3 currencies.

Challenge: one platform for several countries and many sellers

Challenge

From an online shop to a marketplace

Solution

Barenbrug products are sold by distributors – there are 5 of them on barenbrug.pl. Every product shows the seller, their details and terms, and an "Other sellers" window lists the others' prices.

Challenge

Four countries, three currencies

Solution

A separate version for each market – Poland, Germany, Romania and the Netherlands. Content, range and prices are in the language and currency of each country.

Challenge

An order from one distributor

Solution

The basket accepts products from one distributor. When the customer adds a product from another one, the platform shows both distributors' prices and warns that products the chosen distributor does not sell will be removed from the basket.

Challenge

A wide range for different buyers

Solution

Sections for lawns, meadows and pastures, and catch crops, each with filters by use and product type.

Challenge

How much seed for a given area

Solution

A grass and fertiliser calculator on the product page: the customer enters the area in m², sees how much seed is needed and adds the product to the basket straight from the calculator.

How we worked

Online shop
Where our cooperation started in 2016.
Marketplace
Many offers from different sellers for one product.
More countries
German, Romanian and Dutch versions.
ResultVersions for Germany, Romania and the Netherlands
Ongoing development
Maintenance and development of the platform and its country versions.
Result4 countries

Solution: key features

Many sellers for one product

The product page shows the seller with their details and terms, and the "Other sellers" window shows the prices of all 5 distributors on barenbrug.pl.

Product page on barenbrug.pl: price, producer, seller with details and terms, and other sellers — Product page: producer, seller with details and terms, and other sellers' offers.

Grass and fertiliser calculator

The customer enters the area to be sown and the calculator gives the amount of seed in kilograms. The product can be added to the basket straight from the calculator, also on a phone.

An order from one distributor

An order is placed with one distributor. When the customer adds a product from another one, a window shows both distributors' prices for the products in the basket.

Window for adding a product from another distributor on barenbrug.pl, with prices from two distributors — Window for adding a product from another distributor, with prices in a table.

Filters by use and product type

On the product list the customer narrows the range by use, e.g. overseeding or autumn fertiliser, and by product type.

Lawn section on barenbrug.pl with the overseeding filter and a list of mixtures — Lawn section on barenbrug.pl with filters by use and product type.

Poland, Germany and Romania on one platform

The Polish, German and Romanian versions share the same layout, while content, range and prices are in the language and currency of each market: zloty, euro and leu.

Polish, German and Romanian versions on phones: one platform, three language versions — Poland, Germany and Romania: one platform, three language versions.

Needs filter in the Dutch version of the shop on a phone — Dutch version of the shop on a phone: needs filter and seed calculator.

The Netherlands: choosing a mixture by need

In the Dutch version of the shop the customer ticks a need, e.g. a lawn that dries out quickly, and sees a matching mixture. On the product page the calculator converts the area into the amount of seed – 2 kg for 40 m².