How did we present Polish medical clinic as a warm and friendly as well as professionall and serious place?
When our UX team started working on an UCZKIN project, they put themselves in the patients position. They put lots of attention to creating trustworthy, professional and clear website, which - at the same time - would be perceived as a friendly and safe place.
Mainly, patients of this clinic are pregnant women and young mums, so we decided to replace blue colour (typical for medicine related design) with light orange shade. That's the reason why UCZKIN's website looks more... cosy.
We also tried not to put too much information in one place - we wanted visitors to feel comfortable and not overwhelmed.
An intuitive menu helps the used find parts of the website that they're looking for, without spending too much time on it.
When designing UCZKIN's website, we persuaded our client not to put their too much of their knowledge base in one place - in fact, nobody reads pure text. In exchange for that, we suggested creating a well-developed, intuitive menu, that includes all the content and is easy to operate.
We are really proud of this website and we know that it generates higher conversion - that'a a success!