POL-MAK website – 12 product categories, online catalogues and 4 language versions for a manufacturer
For 40 years POL-MAK has produced decorative paper products – napkins, plates, cups, bags and decorative papers – under the POL-MAK, Maki and Daisy brands and as private label. The pol-mak.com.pl website leads buyers through 12 product categories, napkin parameters for 3 lines in tabs, catalogues browsed online and 4 language versions: Polish, English, German and Spanish.
- Client
- POL-MAK
- Industry
- Decorative paper products manufacturing
- Countries
- Poland and abroad
- Website
- pol-mak.
com. pl
Scope
In this case study
Who is POL-MAK?
Zakład Poligraficzny POL-MAK is a Polish family company that has produced decorative paper products for 40 years: napkins, paper plates and cups, tablecloths and runners, bags, decorative papers, greeting cards and more. It sells them under the POL-MAK, Maki and Daisy brands and, for the HoReCa sector, in the HRC line. It also manufactures to order and as private label for clients' own brands in Poland and abroad.
Two companies operate under the POL-MAK brand: Zakład Poligraficzny POL-MAK Sp. z o.o. and POL-MAK IŁAWA Sp. z o.o., a producer of tissue paper and hygiene products. The company has 3 production plants – in Przeźmierowo, Batorowo and Iława. So the website has to speak at the same time to retail chains, wholesalers, brands looking for a manufacturer, job candidates and partners assessing ESG.
Challenge: a large manufacturer, many audiences and several markets
A wide range – 12 product categories
The offer menu opens into a product panel with 12 categories, and each category page has a bar with the other categories, so moving between them takes one click.
The parameters wholesale buyers need
On category pages the offer section has tabs for each line – Maki, Daisy and HRC – with tables: material, number of plies, printing technique, dimensions and standard packaging.
Seasonal collections and catalogues
The catalogues page brings together seasonal and all-year collections, and most catalogues open in the browser in magazine mode – with turning pages and no download.
Buyers abroad
The website has 4 language versions – Polish, English, German and Spanish – with the same menu and page layout. The language switch is in the header.
The manufacturer as an employer and a responsible partner
Separate pages for certificates, ESG and careers show certificates and ratings, the ESG policy and current job offers in expandable lists.
Solution: key features
Offer menu with 12 product categories
Hovering over the offer menu opens a product panel with 12 categories – from napkins and plates to tissue paper and flowpack packaging. The ESG and about us menus open the same way, and above the menu there is a bar with shortcuts to certificates, contract manufacturing and private label, careers and funding.
Catalogues browsed online like a magazine
The catalogues page shows catalogue covers – seasonal, all-year and occasional collections. Clicking a cover opens the catalogue in the browser in magazine mode: pages turn with an arrow and spreads look like the printed edition.
Napkin parameters for 3 lines in tabs
The napkins category page describes production and certification, and the offer section splits the range into Maki, Daisy and HRC tabs. Each tab has a description of the line and a parameter table: material, number of plies, printing technique, dimensions (e.g. Dinner 40 × 40 cm, Lunch 33 × 33 cm) and standard packaging.
The whole range on a phone
On a phone the menu opens from the side of the screen, and the offer, ESG and about us items expand into lists of pages. A category page starts with a photo and its name, followed by a scrollable category bar, then the description and parameter tables in one column.
4 language versions for buyers abroad
Besides Polish, the website works in English, German and Spanish (pol-mak.com, /de, /es) – with the same menu, product categories, catalogues, contact details and company pages. The language changes with a switch in the header.
More screens
FAQ
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