Case study · Manufacturer website · Gun cabinets

Siegen gun cabinets: a model catalogue in 5 languages with search and technical pages

Siegen is a gun cabinet and gun drawer brand sold by Inter Sicherheits Service from Gorzów Wielkopolski, Poland. We built a website with a catalogue of models in 4 categories and 5 language versions, with catalogue-number search, model pages with technical data and downloads, and a list of variants for every model.

Scrolling through the siegen.com.pl home page on a desktop
Home page of siegen.com.pl on a phone
Client
Siegen (Inter Sicherheits Service)
Industry
Gun cabinets and gun drawers
Countries
Poland and abroad

Scope

Manufacturer website Product catalogue 5 language versions
5language versions: PL, IT, DE, EN and ES
4categories of gun cabinets and drawers in the main menu
8variants of the Siegen MAX KOMBI S1 IMP model on one page
10downloads on the home page: catalogue, certificates, technical sheets
In this case study
  1. About the client
  2. Challenge
  3. Solution
  4. FAQ

What is Siegen and what did the website need?

Siegen is a brand of gun cabinets and gun drawers sold by Inter Sicherheits Service Sp. z o.o. from Gorzów Wielkopolski. The range includes cabinets for long guns, cabinets with a long-gun partition, cabinets for handguns and gun drawers – with key or electronic locks. The cabinets have class S1 to EN 14450, certified by IMP, and the Siegen Super series has, among other things, interior lighting, adjustable gun holders and perforated walls for hanging containers.

Each model comes in several variants that differ in dimensions, weight and number of gun holders, and the brand reaches customers in several countries. So the website had to work as a catalogue: lead to the right category, find a model quickly by name or number, compare variants and download documents – in 5 languages.

Challenge: dozens of variants, certificates and 5 languages

Challenge

Many models, even more variants

Solution

The main menu leads to 4 categories, and the model page shows all its variants – for Siegen MAX KOMBI S1 IMP that is 8 cabinets, with dimensions and weight shown on hover.

Challenge

Customers often know the number, not the name

Solution

After the first three characters, the search in the header suggests matching models together with their catalogue numbers, e.g. "SIEGEN MAX KOMBI S1 IMP 500081.50".

Challenge

The same range for several markets

Solution

The website has 5 language versions – PL, IT, DE, EN and ES – with translated page addresses, e.g. /de/siegen-fuer-langwaffen or /it/siegen-per-armi-lunghe.

Challenge

Certificates must be at hand

Solution

S1 class and certification pictograms are shown with every model, each model page has a downloads tab with the technical sheet and certificate, and the downloads section on the home page brings together 10 files, including the catalogue.

Challenge

The inside of a cabinet is hard to describe in words

Solution

A practical solutions section describes the cargo part, the hidden compartment, door containers and wall perforation next to a large photo of the interior, with product films embedded below.

Solution: key features

Main menu with 4 categories

Hovering over the safes menu opens a list of 4 categories: cabinets for long guns, cabinets with a long-gun partition, cabinets for handguns and gun drawers. The other menu items lead to sections of the home page: practical solutions, bestsellers and downloads.

Main menu opened with 4 categories of gun cabinets
Main menu: moving through the 4 categories.

Search by model and catalogue number

The magnifier icon opens a full-width red search bar. After just three characters a list of matching models with catalogue numbers appears below the field, so a distributor or a customer with a number from the catalogue goes straight to the right page.

Search on siegen.com.pl with model and catalogue number suggestions after typing "kombi"
Search after typing "kombi".

Model page: technical data, gallery and tabs

The model page opens with a photo gallery, the catalogue number, certification pictograms and a table with external and internal dimensions, door opening dimensions, weight, number of shelves and gun holders, and RAL colours. Below are three tabs: product description, standard equipment and downloads with the technical sheet and certificate.

Standard equipment tab on the Siegen MAX KOMBI S1 IMP model page
Siegen MAX KOMBI S1 IMP model page: gallery, standard equipment and downloads.
Variants of the Siegen MAX KOMBI S1 IMP model with dimensions and weight on hover
Variants of the Siegen MAX KOMBI S1 IMP model with dimensions and weight on hover.

Model variants with dimensions on hover

All variants of a model are shown as tiles below its description. On hover a tile shows the external dimensions and weight of the variant and an arrow to its page, and switches above the list filter by height, width and number of gun holders.

siegen.com.pl home page in the German, English and Spanish versions
Home page in the DE, EN and ES versions.

5 language versions

The switch in the header leads to the PL, IT, DE, EN or ES version of the same page. Each version has its own translated category addresses, so the website can rank in search engines in each language.

siegen.com.pl home page on a phone
Scrolling through the home page on a phone.

Easy to use on a phone

On a phone the menu hides under an icon, and the language switch and search stay in the header. Categories line up in one column, and the Siegen Super series and practical solutions sections show photos above the text.

FAQ

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Natalia Kostusiak
Natalia KostusiakSales & Marketing Director, Iguana Studio
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